FANDOM


On May 24, 1982, the United States Football League (USFL) reached an agreement with ABC[1][2] and ESPN[3] on television rights. The money for inaugural 1983 season would be a total of $13 million: $9 million from ABC and $4 million from ESPN (roughly $1.1 million per team).

Coverage overviewEdit

ABC[4] televised a Sunday afternoon game-of-the-week, one prime time evening game, plus coverage of the USFL divisional playoffs and championship game.[5] The contract required the USFL to schedule a minimum of three games on Sunday, with ABC guaranteed to broadcast one game nationally (the aforementioned, Sunday afternoon game-of-the-week) or two or more regionally. The contract included no clauses regarding "blackouts" or "cross-feeding". In all, the total package with ABC called for 21 telecasts of USFL action. Meanwhile, ESPN[6] generally televised two prime time games (on Saturdays and Mondays respectively) each week of the USFL season.

The first professional football game to ever be broadcast on ESPNEdit

On Monday, March 7, 1983 the Michigan Panthers opened their 1983 schedule with a 9-7 win at Legion Field in Birmingham, Alabama against the Stallons. The game marked the first professional football game ever to be broadcast on ESPN. Novo Bojovic of Serbia hit the winning field goal from 48 yards out in the waning moments to preserve the Panthers' road win.

The first USFL game on ABCEdit

Meanwhile, one day earlier, the Los Angeles Express[7] and New Jersey Generals[8] played in the first nationally televised USFL game, with the Express winning, 20-15.

The end of the USFL itselfEdit

ABC offered the USFL a 4 year, $175 million dollar TV deal to play in the spring in 1986. ESPN offered $70M over 3 years. Following all the mergers and shutdowns, there just were not enough spring football advocates left in the league to accept those contracts. The owners in the league walked away from what averaged out to $67 million per year starting in 1986 to pursue their big picture --- merger with the NFL.

In 1984, the league began discussing the possibility of competing head-to-head with the NFL by playing its games in the fall beginning in 1986. The idea was to force a merger in which the NFL would be forced to admit some USFL teams. Despite the protests of many of the league's "old guard," who wanted to stay with the original plan of playing football in the spring months, the voices of Chicago owner Eddie Einhorn and Generals owner Donald Trump and others would eventually prevail. Trump sold a majority of the other owners on the gamble that if a merger did occur, their teams would instantly be worth the $70 million or so NFL franchises were worth at that time --- tripling, quadrupling, or more their cash investment.

On October 18, 1984, the league's owners voted to go along with Einhorn and Trump's idea and begin playing a fall season in 1986. The spring advocates had lost and the fall advocates would accept nothing less than victory vs. the NFL, either by forcing a merger or winning a sizeable settlement and securing a TV network for fall broadcasts. Spring football had been replaced with an incredibly risky gamble for a huge return.

In another effort to keep themselves afloat while at the same time attacking the more established National Football League, the USFL filed an antitrust lawsuit against the older league, claiming it had established a monopoly with respect to television broadcasting rights, and in some cases, to access of stadium venues.

The USFL claimed that the NFL had bullied ABC, CBS and NBC into not televising USFL games in the fall. It also claimed that the NFL had a specific plan to eliminate the USFL, the "Porter Presentation." In particular, the USFL claimed the NFL conspired to ruin the Invaders and Generals. The USFL sought damages of $567 million, which would have been tripled to $1.7 billion under antitrust law. It hoped to void the NFL's contracts with the three major networks. The USFL proposed two remedies: either force the NFL to negotiate new television contracts with only two networks, or force the NFL to split into two competing 14-team leagues, each limited to a contract with one major network.

RatingsEdit

According to an ABC spokesman, the network averaged a 6.0 rating[9] for their first USFL season. This was slightly better than the network's coverage of the first American Football League football season back in 1960. In its second year, AFL games on ABC averaged a 6.1 rating, and in 1962, the third year, a 6.5.

Overall, ESPN averaged a 3.3 rating for its USFL coverage, a 3.0 for Saturday games and a 3.5 for the Monday night[10] coverage. "We are pretty pleased with the results", said an ESPN spokesman, who noted that the network's overall USFL rating average was almost 50% higher than its prime time average for their entire fourth quarter of 1982.

SponsorsEdit

ABC claimed to have made a profit from its coverage of USFL during the 1983 season.[11] Regular season 30-second spots were priced at $30,000; playoff spots at $35,000. Thirty second spots for the championship game between the Michigan Panthers and the Philadelphia Stars played on July 17 sold for $60,000. Major sponsors throughout the season included Gallo, Anheuser Busch, Buick, Chevrolet, Dodge, Honda and Miller.

Major USFL sponsors for ESPN in 1984 included Ford, Anheuser Busch, American Motors, DuPont, GMC, Mattel, Michelin, Nissan, Noxema, Timex and A.C. Delco.

Franchises most affected by the television coverageEdit

ABC's contract[12][13] with the league required that, at the very least, there had to be franchises in the Chicago,[14] Los Angeles, and New York markets. Not coincidentally, these markets were home to ABC's best-performing owned-and-operated stations.

Chicago BlitzEdit

Before the end of the 1984 season, it was announced that the Blitz would be shut down. Chicago White Sox part-owner Eddie Einhorn was awarded a new Chicago franchise. While it was stressed that this new franchise was not the Blitz, Einhorn retained all player contracts. A strong proponent of the USFL's planned move to the fall in 1986, he opted not to field a team in 1985. ABC had no objections to this move, probably due to the USFL's anemic ratings in Chicago.

Denver GoldEdit

Just after Mouse Davis took over as head coach, the USFL announced that it would switch to a fall schedule for the 1986 season. Local support for the Gold practically vanished. While the Gold had been one of the USFL's attendance leaders, fans in the Denver area were not about to abandon the Broncos in favor of the Gold. Despite finally getting into the playoffs with an 11-7 record, the Gold's attendance crashed to 14,400 fans per game. As a result, despite finishing second in the Western Conference, they were forced to play on the road against the lower-seeded Memphis Showboats under pressure from ABC. The network, who had considerable influence over the USFL due to the structuring of the league's television contract, did not want the embarrassment of having a game played in a near-empty Mile High Stadium.

Los Angeles ExpressEdit

The team never drew well at the cavernous Los Angeles Memorial Coliseum,[15] even in their breakthrough 1984 season. The low attendance figures began to prove very embarrassing and frustrating both to the league and ABC, which had hoped for a more credible product to emanate from the nation's second-largest media market. The team had to play its last home game at Los Angeles Pierce College, a small junior college in the San Fernando Valley.

The Arizona Wranglers, despite having the worse record of the two participating teams, got to host the 1984 Western Conference championship game because the Coliseum was being prepared for the 1984 Summer Olympics. To accommodate Arizona's oppressive summer heat, as well as the ABC Sports television schedule, the game kicked off at 8:30 p.m. local time, 11:30 p.m. Eastern time.

AnnouncersEdit

ABCEdit

  1. Keith Jackson[16]/Lynn Swann[17]
  2. Jim Lampley/Lee Corso[18] (Lee Corso was also an analyst for ESPN's USFL coverage)
  3. Tim Brant[19][20]/Lee Grosscup
  4. Bill Flemming/Ron Mix

ABC[21] used Frank Gifford as the studio anchor and Mike Adamle[22] as a sideline reporter.[22] Another play-by-play man that ABC used was Curt Gowdy.

ESPNEdit

  1. Jim Simpson[23]/Paul Maguire (Mondays)
  2. Tom Kelly/Don Heinrich (Saturdays)

ESPN used Tom Mees as a studio anchor.

Local coverageEdit

Team Play-by-play Analyst(s) Flagship station
Houston Gamblers Bill Worrell KHTV
Michigan Panthers WKBD
New Jersey Generals WPIX
Pittsburgh Maulers John Sanders KDKA
Tampa Bay Bandits Randy Scott WTOG

See alsoEdit

ReferencesEdit

  1. May 24, 1982: The USFL reaches an agreement with ABC and ESPN on television rights. The money for 1983 would be $13 million dollars-$9 million from ABC, and $4 million from ESPN (roughly $1.1 million per team). The contract required the USFL to schedule a minimum of three games on Sunday, with ABC guaranteed to broadcast one game nationally or two or more regionally. The contract included no clauses regarding "blackouts" or "cross-feeding".
  2. May 26, 1982: The USFL and ABC Sports enter into a two-year network television agreement. ABC televises a Sunday afternoon game-of-the-week, one prime-time evening game, plus coverage of the USFL divisional playoffs and championship game. Total package calls for 21 telecasts of USFL action.
  3. June 17, 1982: USFL and ESPN enter into a two-year national cable television agreement. ESPN generally televises two prime-time games each week of the USFL season.
  4. 1984 USFL 2nd Season Promo on YouTube
  5. USFL: 1985 Championship Game on YouTube
  6. USFLonESPN Introduction on YouTube
  7. The Express and New Jersey Generals played in the first nationally televised USFL game, with the Express winning, 20-15 on March 6, 1983.
  8. March 6 - Thanks to Walker the New Jersey Generals inaugural game against the Los Angeles Express is chosen as ABC's nationally telecast USFL game. Walker rushes for the first 65 of his 1,812 yards on the season, but the Generals lose to the Express at the L.A. Coliseum, 20-15.
  9. The key to survival was winning television money. At first the new league had modest success, starting with $18 million from ABC and an additional $8 million from ESPN cable. But U.S.F.L. fans never showed up in force. The average game attendance dropped by 3,000 last season, to 27,000. More ominous, TV ratings fell almost 30%. By the end of its third season, the league had dwindled to eight clubs, with total losses of around $200 million.
  10. The Oklahoma Outlaws played fewer than half of their games on Sundays in 1984. 8 of the team's games were scheduled for Saturdays, 2 for Friday evenings, and one (a June 18 game against the defending USFL champion Michigan Panthers) was slated for ESPN's Monday night telecast.
  11. This is the USFL Halftime 1984
  12. These failings aside, Byrne's observations on the league's extraordinary capacity for self-destruction are right on target. He painstakingly details the myriad problems: the overly restrictive TV contract with ABC in which the USFL was left powerless; the egregious overspending on salaries for name players like Herschel Walker, Steve Young and Doug Flutie; and Donald Trump's obsession with forcing the league to play in the fall and thus bring about a possible merger with the NFL.
  13. Taube was the first USFL owner to notice the rather stringent clauses in the league's television contract with ABC, and fought hard over the league's three years to get them renegotiated.
  14. Having already taken control of the Chicago Blitz and deciding to fold that franchise, the USFL's ownership faced a dilemma - if both the Blitz and Express were folded, ABC would be able to trigger an escape clause in the league's network television contract - something that, giving the nature of the ABC/USFL relationship, was a very real possibility.
  15. Though attendance at the game was over 30,000, those watching the game on television got the impression the game was poorly attended, due in large part to the size of the L.A. Coliseum, which held well over 90,000 fans when filled.
  16. In 1982 he was taken off baseball and put on the pitiful USFL, an assignment he says he wanted.
  17. Included in these events are: the 1984 Summer Olympics, the Winter Games in 1988, the Iditarod Trail sled dog race, International Diving Championships. USFL, NCAA, College and Monday Night Football, the Kentucky Derby, Preakness and Belmont Stakes, the Irish Derby and Wide World of Sports.
  18. Corso served as broadcaster, coach in USFL
  19. Jim Lampley was reporting from the sidelines in the 1970s, but the sideline interview first came into play big-time when the USFL allowed ABC to do sideline interviews beginning with its March 1983 debut. Hard to imagine, but at first, the exchanges were actually meaningful. Two years later, Gerald Eskenazi of the New York Times praised the innovation, writing on March 19, 1985, that "The U.S.F.L. telecasts on ABC-TV continue to sparkle with intriguing sideline interviews by Tim Brant in the heat of the game. Immediately after the Baltimore Stars' Sam Mills picked off a Doug Flutie pass, Brant had him describe his team's strategy in trying to halt the little General. It gives a dimension and immediacy to the game."
  20. He also worked the 1984 Winter and Summer Olympics, the Pro Bowl, USFL and "Wide World of Sports."
  21. ABC's USFL coverage did well financially but not journalistically
  22. 22.0 22.1 "News Anchor: Mike Adamle". NBC. July 28, 2009. http://www.nbcchicago.com/station/about-us/Mike_Adamle.html. Retrieved 2009-09-15.
  23. To listen to an MP3 file of Jim Simpson doing play-by-play when the lights went out in Alamo Stadium, click here.

SourcesEdit

External linksEdit

Community content is available under CC-BY-SA unless otherwise noted.