The Rose Bowl is a National Historic Landmark located in Pasadena, California with an official capacity of 92,542. It has been the home football field for the UCLA Bruins since the 1982 season. The Bruins had played their home games at the Los Angeles Memorial Coliseum after joining the Pacific Coast Conference in 1928. The Coliseum is also the home of the rival USC Trojans. As the Coliseum is located across the street from the USC campus, Bruin officials long sought to move out from under the Trojans' shadow. An on-campus facility was discussed, but UCLA's location is not conducive to adequate traffic flow, and the campus lacks room for sufficient parking. There was an attempt to build a 44,000 seat stadium on campus, at the site where Drake Stadium eventually was built. However, the proposal was blocked by influential area residents, as well as other politicians. In addition, the Coliseum already was constructed by and is a facility of the State of California. When the Oakland Raiders became the Los Angeles Raiders, in 1982, and after arduous negotiations with the city of Pasadena, UCLA decided to move out of the Coliseum, relocating its home games to the Rose Bowl Stadium. UCLA has participated in five Rose Bowl games since moving to the stadium, including the 1983 Rose Bowl at the end of the Bruins' first season there. From 1919 to 1927, the Bruins (then known as the Cubs) used Moore Field at the Vermont Ave. campus of the "Southern Branch of the University of California."
The UCLA athletic colors are "True Blue" and gold. The "True Blue" is a slightly darker shade than the previous powder blue worn by teams.
In the early days of the school, UCLA had the same colors as California: Yale Blue and California Gold.
When football coach Red Sanders came to UCLA for the 1949 season he redesigned the football uniforms. The Yale Blue was changed to a lighter shade of blue. Sanders figured that the baby blue would look better on the field and in film. He would dub the baby blue uniform "Powderkeg blue", powder blue with an explosive kick. For the 1954 season, Sanders added a the now familiar loop on the shoulders, the UCLA Stripe, to give an impression of motion. The away uniforms became white, with a navy blue and gold shoulder stripe and gold pants. The helmets became gold.
At times, beginning with the 1954 football season, the font for the numbers on the uniforms has been Clarendon typeface. Otherwise it has been block numerals. In the 1980s the uniform pants became yellow to look better in color publications, the jerseys a lighter blue, and the UCLA script was added to the helmets. In the 1990s, the uniform pants became gold again.
In 2003, the True Blue colors were adopted. The away uniforms got true blue shoulder stripes and numbers in 2006, but were replaced by navy blue again in 2010.
In 2009, the Bruins wore a 1967 throwback uniform against Washington and USC, though against USC the team's normal helmet was worn.
UCLA has played in 31 bowl games in its history, compiling a record of 15–16–1. From 1946 to 1974, no team could participate in the Rose Bowl two years in a row. This is why the 1954 team, which won the conference, did not participate in the 1955 Rose Bowl.
KLAC 570-AM in Los Angeles ("AM 570") is the current flagship radio station for UCLA football. Chris Roberts and Matt Stevens are the current broadcast team in the booth, along with sideline reporter Wayne Cook, who is a former Bruin quarterback.
↑Reich, Ken – Stadium for UCLA Given Support – Architect's Study Cites Project as 'Desirable' STADIUM SUPPORT. Los Angeles Times, November 18, 1965. UCLA officials—still reportedly trying to decide whether to recommend the building of a 44,000-seat football stadium on campus—have released details of an architectural feasibility study.