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While shopping at the Mega-lo-Mart, Hank notices Bobby intently watching a football game on an HD Plasma TV. Happily realizing that Bobby likes football, Hank takes him to the Big 12 Championship Game between the Texas Longhorns and the Nebraska Cornhuskers, along with Dale, Boomhauer, and Bill. When Hank discovers that Dale accidentally bought fake tickets, he buys tickets from a nearby scalper, only to find that the tickets lead them to a nose-bleed section.
Later, during the game, as the Longhorns are losing, Bobby meanders around and finds himself in an empty luxury VIP suite and has a great view of the game. When Hank eventually finds Bobby, he ultimately decides to stay there, arguing with his conscience that it's vital for Bobby. He also believes that their presence there is creating a "mojo" for the Longhorns. Dale, Bill, and Boomhauer finally come to the suite, and begin to take advantage of their luck.
When Nebraska's coach is knocked out, the nervous secondary coach calls the suite the Hills are in, asking for the renter, who is a retired Nebraska player. Convinced by the others to give the coach an idiotic play, Hank tells the coach to punt the ball away, convincing the coach that the Longhorns would never expect it. Unfortunately, the idea backfires because the Longhorns never do expect it, and fumble as Nebraska scores a touchdown and wins the game, as well as the Rose Bowl bid that was at stake.
However, the guys' misfortune doesn't end there. The secondary coach points to the suite that they're in to the cameras, and now the five must escape the stadium. Through a series of close calls, they manage to escape the ire of Texas fans, and join a Nebraska convoy for protection. As Hank laments Bobby's ruined chance to like football, he is gladdened to hear that Bobby is still interested in the sport, despite the Longhorns' loss.
In an alternate plot, Peggy, who stayed at home because of her "football rage", trashes the Hills' living room in a fury and throws the remote into the TV when the Longhorns lose. At the end of the episode, she goes to the Mega-lo-mart to replace it, telling the employee that the previous one "suddenly died out." Luanne also proves Peggy's earlier comments about high-definition television true when she thinks a cat on a high-definition television is real.
Plot Error Edit
As the Nebraska convoy heads north, they pass a "Welcome to Oklahoma" sign by the side of the road. The actual Oklahoma state line runs along the south bank of the Red River, and the sign should be next to a bridge across the river.