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===Oakland Raiders===
The 49ers have an intense [[Crosstown rivalry]] with the [[Oakland Raiders]], games between the two are referred to as the "Battle of the Bay". The first exhibition game played in 1967, ended with the NFL 49ers defeating the AFL Raiders 13-10. After the 1970 merger, the 49ers won in Oakland 38-7. Since the two teams play in different conferences, regular-season matchups are infrequent. The two teams have played each other annually during the [[National Football League exhibition season|preseason]]. When they do play each other in regular-season, fans and players of the winning team can claim "bragging rights" as the better team in the bay area.