Jordan attended the University of North Carolina, where he was a running back for Mack Brown's North Carolina Tarheels football teams, playing alongside fellow running back, and future Jacksonville teammate Natrone Means. As a junior in 1991, he had 124 carries for 618 yards with seven rushing touchdowns, and 11 catches for 160 yards with two touchdown receptions. During his 1992 senior season, Jordan had 59 carries for 225 yards with one touchdown, and seven receptions for 101 yards and a touchdown.
As a member of the expansion Jacksonville Jaguars, he scored the team's first-ever touchdown in 1995.
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