A group led by Derek Dearwater looked to create a new Christmas Bowl in 2010. According to Dearwater, the game was supposed to pit the Pac-10's No. 7 team (or a school from the Mid-American Conference if the Pac-10 didn't have any more bowl-eligible squads) against the Western Athletic Conference's No. 2 team. The L.A. Coliseum was the planned venue, either on Christmas Eve or the following Monday, December 27. The Children's Miracle Network ("Creating Christmas Miracles for Children in Need") was to be the game's chief benefactor.
However, the bowl proposal "fell short of meeting the NCAA's licensing criteria due to an inability to secure a back-up conference agreement" for the Pac-10's No. 7 selection. Efforts are underway to attempt certification again in 2014.