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The Super Bowl is the National Football League's championship game, and typically the highest-rated single U.S. television broadcast of any given year. In turn, the program aired immediately following coverage of the game in the U.S. is typically also one of the year's most watched television programs.

OverviewEdit

The Super Bowl provides an extremely strong lead-in to the programming on the channel preceding it, the effects of which can last for several hours. For instance, in discussing the ratings of a local TV station, Buffalo television critic Alan Pergament noted on the coattails from Super Bowl XLVII, which aired on CBS: "A paid program that ran on Channel 4 at 2:30 in the morning had a 1.3 rating. That’s higher than some CW prime time shows get on WNLO-TV, Channel 4’s sister station."[1]

The Super Bowl lead-out[2] is typically aired across most U.S. markets simultaneously, and is usually one hour in length, although before the game adopted its standard kickoff time of just after 6:00 p.m. ET in the early 1990s, it was not uncommon for longer programs to be broadcast. When the game moved into a later time slot in 1983, the game and its associated post-game programming would be scheduled until 10:00 p.m. Eastern Time / 7:00 p.m. Pacific Time, allowing for only one hour of network programming until the late local news. These programs are almost inevitably delayed, due to the extended length of the pre-game, halftime, and post-game festivities. It is common for affiliates in the home markets of the competing teams to delay the lead-out show further, until after additional local post-game coverage.

In 1979, and largely from the mid-1980s through the mid-1990s, this slot was used to showcase a new series or movie, such as The A-Team or The Wonder Years, or broadcast a special episode of an "up-and-coming" series. However, many of the series were ultimately unsuccessful, with some being canceled within a matter of weeks.[3] Since then, virtually all of the programs in the post-game timeslot have been special episodes of series that had already aired for at least one season.

Despite the fact that Fox almost never programs time slots after 10:00 p.m. except on Saturdays (instead encouraging its affiliates to air local news in the slot), Fox has aired lead-out programming after the Super Bowl ever since it began airing them in 1997, which normally preempts local newscasts. The Fox affiliates in the market of the winning team do not necessarily have to do this (an example is Fox flagship WNYW, which aired a post-Super Bowl news broadcast following Super Bowl XLII and delayed the start of the House episode that was Fox's lead out program until the newscast's conclusion).

Currently, a regular-length episode of a drama series will usually air, although in some cases a one-hour episode of a sitcom (normally 30 minutes in length), or two episodes of different sitcoms paired together, may air instead. Quite often the selected series is one of the "prestige" shows for the network showing the game that year, or a moderate hit (e.g. The X-Files on Fox, Criminal Minds on CBS, and Grey's Anatomy on ABC), which the network wants to give a higher profile. The Simpsons has aired in the slot twice, with both airings being paired with the premieres of animated sitcoms (Family Guy in 1999 and American Dad! in 2005). An occasional practice used to maximize the effect of the lead-out, is to make the Super Bowl episode a cliffhanger, with a story that concludes later in the week in the program's regularly scheduled timeslot.

The most common lead out program is the news magazine 60 Minutes which has aired after 4 Super Bowls (VI, XIV, XVI, XXVI. Two other series have followed the big game three times Lassie (I, II, IV) and The Wonderful World of Disney (I, VII, XI). Two more series have appeared in the time slot twice, The Simpsons (XXXIII, XXXIX) and Survivor (XXXV, XXXVIII)

The most recent Super Bowl lead-out program to have also been a series premiere is Undercover Boss, which was launched following Super Bowl XLIV on CBS. Three other series have had their season premieres following the Super Bowl: two editions of Survivor, the Australian and all-star series (which followed Super Bowls XXXV and XXXVIII), which aired on CBS, and The Voice, which launched its second season following Super Bowl XLVI on NBC.

TV ratingsEdit

The following is a list of shows that have aired after the Super Bowl in the United States:[4]

Date Super Bowl Network[4] Program[4] Episode U.S. viewers
(millions)[4]
Share Refs
15 January 1967 I CBS Lassie "Lassie's Litter Bit" Template:Sort dash 33.7%
NBC Walt Disney's Wonderful World of Color "Willie and the Yank: The Mosby Raiders" (Part II) Template:Sort dash 25.3%
14 January 1968 II CBS Local programming, then
Lassie
"The Foundling" Template:Sort dash 41.2%
12 January 1969 III NBC The G.E. College Bowl Template:Sort dash 21.2%
11 January 1970 IV CBS Lassie "The Road Back" 34%
17 January 1971 V NBC Bing Crosby Pro-Am Golf Tournament 36%
16 January 1972 VI CBS 60 Minutes 36%
14 January 1973 VII NBC The Wonderful World of Disney "The Mystery in Dracula's Castle" 44%
13 January 1974 VIII CBS Local programming, then
The New Perry Mason
"The Case of the Tortured Titan" 15.058 20%
12 January 1975 IX NBC NBC Nightly News 15.924 28%
18 January 1976 X CBS Phoenix Open Golf Tournament 22.363 31%
9 January 1977 XI NBC The Wonderful World of Disney Raid on Entebbe 42.816 37%
15 January 1978 XII CBS All in the Family "Archie and the Super Bowl" 35.472 47%
21 January 1979 XIII NBC Brothers and Sisters "Pilot" 31.722 32%
20 January 1980 XIV CBS 60 Minutes 40.746 50%
25 January 1981 XV NBC CHiPs "11-99: Officer Needs Help" (originally aired January 18, 1981) 26%
24 January 1982 XVI CBS 60 Minutes 36%
30 January 1983 XVII NBC The A-Team[3][5] "Children of Jamestown" (first regular episode) 21.910 39%
22 January 1984 XVIII CBS Airwolf[3][5] "Shadow of the Hawke" (two-hour pilot) 27.874 36%
20 January 1985 XIX ABC MacGruder and Loud "Pilot"[6] 38% [3][5]
26 January 1986 XX NBC The Last Precinct "Pilot" 39.729 25% [7][3][5]
25 January 1987 XXI CBS Hard Copy "Pilot" 33% [8][3][5]
31 January 1988 XXIII ABC The Wonder Years[3][5] "Pilot" 28.976 31%
22 January 1989 XXIII NBC Brotherhood of the Rose[5] Television movie (part 1; two hours) 36%
28 January 1990 XXIV CBS Grand Slam "He Works Hard for the Money" (Pilot) 30.765 30% [9][3][5]
27 January 1991 XXV ABC Davis Rules[3][5] "A Man for All Reasons" (Pilot) 26.695 25% [10]
26 January 1992 XXVI CBS 60 Minutes[5]
48 Hours
60 Minutes was an abbreviated 13-minute edition and was apparently a last-minute addition to the schedule, consisting of an interview of Bill and Hillary Clinton addressing the Gennifer Flowers affair.[11]
The length (i.e., 47 or 60 minutes) of the edition of 48 Hours which followed is not clear.
24.821 30%
31 January 1993 XXVII NBC Homicide: Life on the Street[5] "Gone for Goode" (Pilot) 28.121 31% [12]
30 January 1994 XXVIII NBC The Good Life 23.012 22% [13]
The John Larroquette Show 17.708 22% [5]
29 January 1995 XXIX ABC Extreme "Pilot" 22.594 25% [14][5]
28 January 1996 XXX NBC Friends "The One After the Superbowl" (Parts 1 and 2) 52.925 46% [15]
26 January 1997 XXXI Fox The X-Files "Leonard Betts" 29.098 29% [5]
25 January 1998 XXXII NBC 3rd Rock from the Sun "36! 24! 36! Dick" (Parts 1 and 2) 33.662 34% [15]
31 January 1999 XXXIII Fox Family Guy
The Simpsons
"Death Has a Shadow" (Pilot)
"Sunday, Cruddy Sunday"
22.005 21% [5]
30 January 2000 XXXIV ABC The Practice "New Evidence" 23.847 27% [5]
28 January 2001 XXXV CBS Survivor: The Australian Outback[5] "Stranded" (season premiere) 45.369 39% [15]
3 February 2002 XXXVI Fox Malcolm in the Middle "Company Picnic" (Parts 1 and 2) 21.445 21% [5]
26 January 2003 XXXVII ABC Jimmy Kimmel Live!
Alias
Debut episode of Jimmy Kimmel Live!
"Phase One"
17.362 20% [5]
1 February 2004 XXXVIII CBS Survivor: All-Stars "They're Back!" (season premiere) 33.535 32% [15]
6 February 2005 XXXIX Fox The Simpsons "Homer and Ned's Hail Mary Pass" 23.1 22%
American Dad! "Pilot" 23.074 22% [5]
5 February 2006 XL ABC Grey's Anatomy "It's the End of the World" 37.881 27% [15]
4 February 2007 XLI CBS Criminal Minds "The Big Game" 26.314 26% [5]
3 February 2008 XLII Fox House "Frozen" 29.045 27% [5][16][17]
1 February 2009 XLIII NBC The Office "Stress Relief" (one-hour episode) 22.905 21% [5][18]
7 February 2010 XLIV CBS Undercover Boss "Waste Management" (first episode) 38.6 [19]
6 February 2011 XLV Fox Glee "The Sue Sylvester Shuffle" 26.8 [20][21]
5 February 2012 XLVI NBC The Voice "The Blind Auditions" (Part 1) (season premiere) 37.611
3 February 2013 XLVII CBS Elementary "The Deductionist"[22] 20.8 [23][24]

ReferencesEdit

  1. Pergament, Alan (February 6, 2013). “American Idol” Slipping Here and Nationally. Retrieved February 6, 2013.
  2. "The Top 5 Super Bowl Lead-Out Shows Ever". Hulu.com. TheHuffingtonPost.com, Inc.. 2 February 2012. http://www.huffingtonpost.com/hulucom/super-bowl-leadout-shows_b_1248152.html. Retrieved 28 January 2012.
  3. 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 Davidson, Casey; "Super Bowl Bump", Entertainment Weekly, February 12, 1993
  4. 4.0 4.1 4.2 4.3 Seidman, Robert (February 10, 2010). ""Undercover Boss" Averages 38.6 Million Viewers, Most-Watched Post Super Bowl Show Since 2001". TVbytheNumbers.com. http://tvbythenumbers.com/2010/02/08/undercover-boss-averages-38-6-million-viewers-most-watched-post-super-bowl-show-since-2001/41384. Retrieved 2010-02-08.
  5. 5.00 5.01 5.02 5.03 5.04 5.05 5.06 5.07 5.08 5.09 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 "Best & Worst: Post-Super Bowl TV". zap2it.com. http://www.zap2it.com/news/custom/photogallery/tv/la-et-post-super-bowl-tv-shows-pg,0,1005134,showall.photogallery. Retrieved 2010-02-08.
  6. Buck, Jerry (February 16, 1985). "For Harrold, new ABC series is next best thing to a Western". Deseret News. Associated Press. http://news.google.com/newspapers?id=0rUOAAAAIBAJ&sjid=8oIDAAAAIBAJ&pg=5566,238934. Retrieved 2 August 2012.
  7. "Sunday, January 26, 1986". TV Time Capsule. January 26, 2010. http://www.tvtimecapsule.com/super-bowl-xx/. Retrieved 2010-07-10.
  8. "Sunday, January 25, 1987". TV Time Capsule. January 25, 2010. http://www.tvtimecapsule.com/super-bowl-xxi/. Retrieved 2010-07-10.
  9. "Sunday, January 28, 1990". TV Time Capsule. January 28, 2010. http://www.tvtimecapsule.com/super-bowl-xxiv/. Retrieved 2010-07-10.
  10. "Sunday, January 27, 1991". TV Time Capsule. January 27, 2010. http://www.tvtimecapsule.com/super-bowl-xxv/. Retrieved 2010-07-10.
  11. "Clintons to Rebut Rumors on '60 Minutes', The New York Times, January 25, 1992
  12. "Sunday, January 31, 1993". TV Time Capsule. January 31, 2010. http://www.tvtimecapsule.com/2010/01/sunday-january-31-1993.html. Retrieved 2010-07-10.
  13. "Sunday, January 30, 1994". TV Time Capsule. January 30, 2010. http://www.tvtimecapsule.com/super-bowl-xxvi/. Retrieved 2010-07-10.
  14. "Sunday, January 29, 1995". TV Time Capsule. January 29, 2010. http://www.tvtimecapsule.com/super-bowl-xxix/. Retrieved 2010-07-10.
  15. 15.0 15.1 15.2 15.3 15.4 "On Average, Halftime Show Performers Score 555% Post Game Sales Bump". Nielsen Wire. 5 February 2010. http://blog.nielsen.com/nielsenwire/media_entertainment/on-average-halftime-show-performers-score-500-post-game-sales-bump/. Retrieved 5 January 2012.
  16. 'House' to follow Super Bowl - Entertainment News, TV News, Media - Variety
  17. Seidman, Robert (February 4, 2008). "Nielsen Ratings for Sunday, Feb 3: Super or Not so Super?". http://tvbythenumbers.com/2008/02/04/nielsen-ratings-for-sunday-february-3-super-or-not-that-super/2555. Retrieved 2010-02-08.
  18. "Super Bowl 'Office' Scores Jack Black". zap2it.com. December 15, 2008. http://www.zap2it.com/tv/news/zap-jackblackofficesuperbowlepisode,0,65052.story.
  19. "CBS To Premiere Undercover Boss After Super Bowl". cinemablend.com. December 12, 2009. http://www.cinemablend.com/television/CBS-To-Premiere-Undercover-Boss-After-Super-Bowl-21870.html. Retrieved 2010-02-09.
  20. FOX ANNOUNCES PRIMETIME SLATE FOR 2010-2011 SEASON
  21. Franich, Darren (2011-02-07). "'Glee' Super Bowl ratings are in! Biggest scripted TV telecast in three years, but... | Inside TV | EW.com". Insidetv.ew.com. http://insidetv.ew.com/2011/02/07/glee-super-bowl-ratings-are-in/. Retrieved 2012-03-06.
  22. Buck, Jerry. "Elementary Receives Coveted Post-Super Bowl Slot". http://www.cbs.com/shows/elementary/photos/155318/season-one-news/195523.
  23. Post-Super Bowl 'Elementary' delivers 20.8 Million Viewers. 7.8 Rating in Adults 18-49
  24. No Record for Super Bowl XLVII - 108.4 Million Viewers Makes It 3rd Most-Watched Ever; 'Elementary' Averages 20.8 Million Viewers
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