The NFL's television rules have also been applied in a similar manner to secondary markets in the United States, so that nearly all Bills games are televised in Toronto, on CFTO and CITY, except for home games that do not sell out (the Toronto television market extends to the Canadian border in Fort Erie, Ontario, well within the 75-mile radius of Ralph Wilson Stadium, and is thus subject to the league's blackout policy).
The 2009Toronto game raises an issue with broadcast rights to the NFL Network game. Typically, the NFL Network games are simulcast on a local television affiliate for the home and away teams. However, with this game being in Toronto, it is unknown whether or not the league will allow traditional Buffalo flagship WKBW-TV to carry the game live, since technically the home market is Toronto, not Buffalo (where NFL Network is not available on cable, due to Time Warner Cable holding cable franchise rights through almost the entire market). The game will be broadcast on a local affiliate in Toronto, CITY-TV, which is owned by Rogers Communications, the company leasing the Bills from owner Ralph Wilson for the Toronto Series, mainly because of different rights for Canadian stations compared to American stations.
CITY-TV in Toronto broadcasts all games in the series for viewers in Canada, relaying the American network feed. CITY-TV and Rogers Sportsnet (both owned by Rogers Communications, which is the organization leasing the team for the Toronto game) own exclusive broadcast rights to all Bills preseason and regular season games, but no others. (In contrast, all other NFL games air in Canada on either CTV or TSN.)