O'Hara Head football coach, George Stratts reluctantly started Jones as a freshman. Jones had immediate success on the field and was a four-year starter, breaking many school records. As a senior, he led his team to a Philadelphia Catholic League Championship and became the Catholic League's all-time leading rusher.
In 2000, Jones was the No.1 overall recruit in the nation. Courted by many colleges, Kevin narrowed his choices to Penn State and Virginia Tech. To the surprise of many, Jones chose to become a Hokie, making his decision the day after a home visit from Virginia Tech Head Coach, Frank Beamer.
Jones said of his decision, "If you're a blue-chipper from Pennsylvania, you go to Penn State. But I've always been a little contrary. On the day of my press conference, I still hadn't decided between Virginia Tech and PSU. As I sat down in front of everybody, I had both jerseys with me. I pulled the Penn State jersey out of a bag and said, "I will ... not be attending Penn State." Then I ripped off my sweater and had a Mike Vick jersey on underneath. The entire room was flabbergasted."
Jones' college reveal was so highly anticipated that it was covered by several local news stations and was the top story of the day. Jones was the very first recruit ever to reveal his college choice using props. Since then, the use of props (hats, shirts, gear, music etc.) by recruits to announce their college choice has become a staple of the recruiting experience. The phenomenon can be credited to Jones, who was the first to ever do so with his reveal in 2000.
Jones played for Virginia Tech and Hall of Fame coach Frank Beamer, from 2000 to 2003. He is the highest rated recruit to ever commit to the Virginia Tech football program. During his freshman season, Jones assumed the starting job, after an injury to starter, Lee Suggs. Jones set a school record for rushing yards for a freshman. In 2002, Suggs and Jones split time at tailback, and were together called "The Untouchables" as a result of a fan contest for giving the duo a nickname.
Kevin finished his college career with 3,475 yards and 35 touchdowns on 616 carries (an average of 5.6 yards per carry), and 24 receptions for 229 yards (an average of 9.5 yards per reception). His 3,475 rushing yards and 35 touchdowns both rank second on the school's career-record list. He was elected to the Virginia Tech Sports Hall of Fame in 2016.
Jones, looked impressive early in the 2007 season in a backup role. Jones became the starter in Week 7 against the Tampa Bay Buccaneers. Jones rushed for 105 yards on 23 carries and one touchdown in a Week 8 victory over the division rival Chicago Bears. But had another season-ending injury, creating concern about his durability.
On July 14, 2008, it was reported that Jones would sign with either the Chicago Bears or the Pittsburgh Steelers. On July 15, 2008, he signed a one-year, $605,000 contract with the Bears.
On March 6, 2009, the Chicago Bears agreed to terms with Kevin Jones on a two-year contract worth approximately $3.5 million. The deal includes a $1 million bonus and $2 million in the first season. He was intended to be the primary backup to Matt Forte.
On September 3, 2009, Jones was injured during a preseason football game when he was hit out of bounds by Cleveland Browns linebacker Marcus Benard. He was out for the 2009 season with torn ligaments in his left ankle.
Jones was released on March 9, 2010 after the Bears signed Chester Taylor during the free agency period.
On September 27, 2010 Jones signed with the Hartford Colonials of the UFL. In his only season with the Colonials, Jones played in 2 games where he rushed for 41 yards on 16 carries before being placed on injured reserve on October 21, 2010.
While interning at a furniture design company in Switzerland, Kevin's boss asked him if he wanted to "go sailing." Jones obliged, expecting "a glass of wine in St. Tropez"; Kevin instead found himself manning the position of "grinder" as the only American in a 22-man crew aboard the 68 ft. racing yacht, Caol ila R. By the summer of 2014, Jones had worked five races with the team.
Jones graduated with a bachelor's degree in Industrial Design in 2014.
In 2014, Virginia Tech hired Jones as "Special Assistant to the Athletic Director". Jones stepped down from the position on June 12, 2016.
In 2015, Jones co-founded the design firm Void Design Haus in Blacksburg, VA with Alex Barrette. They changed the company name to JoBa in 2016, as a combination of their last names.