James Arthur Raye Jr. (born March 26, 1946) is an American football coach and former player who is currently a senior adviser to NFL vice-president Troy Vincent. A book about his college career by award-winning sportswriter Tom Shanahan was published in September 2014 by August Publications titled Raye of Light: Jimmy Raye, Duffy Daugherty, the Integration of College Football and the 1965–66 Michigan State Spartans. Tony Dungy, who considers Raye a mentor, wrote the foreword.
Following the 2009 49ers season, Raye was praised for his ability to adapt the offense after key players were injured, and he continued as the 49ers' offensive coordinator to start the 2010 season. This was the first time in seven years that the 49ers had an offensive coordinator return to the team for consecutive seasons. But Raye was fired after the 49ers lost their first three games of 2010.