Finks served as an assistant coach under Terry Brennan at the University of Notre Dame in 1956, after which he went on to the Calgary Stampeders of the Canadian Football League, where he served as a player/coach before becoming the general manager on October 31, 1957. Finks turned the Stampeders into a winning team. He signed many of the players that made Calgary the winningest team in the CFL during the 1960s, though the team did not win a Grey Cup title until 1971. He also signed quarterback Joe Kapp, who would also later play under Finks in the NFL.
The Vikings team that Finks put together was powered by a dynamic defensive front four, popularly known as The "Purple People Eaters". The first member of the unit, defensive end Jim Marshall, came to the Vikings in a 1961 trade before Finks arrived. In 1964, the new general manager added two potential stars to the line: end Carl Eller as a first-round pick in the NFL Draft, and tackle Gary Larsen in a trade. He completed "The Purple People Eaters" in 1967 by picking Alan Page in the draft.
In 1972, Finks made another daring trade with the New York Giants, this time to bring back Fran Tarkenton, the quarterback he had traded in 1967. In 1973, the Vikings defeated the Dallas Cowboys for the NFC championship but lost to the Miami Dolphins 24–7 in Super Bowl VIII. It turned out to be the last game with the Vikings for Finks, who that season was named the NFL Executive of the Year. Finks, who had been named a club vice-president in 1972 as a reward for his brilliant work, resigned in May 1974.
Finks joined the Chicago Bears, as general manager and executive vice-president. He spent the remainder of the 1974 season studying the Bears player talent as well as opposition players from all around the NFL. The next year, he began employing the same formula he used so well in Minnesota to improve the Bears' talent pool.
The Bears under Finks improved. By 1977, they reached the playoffs for the first time since 1963. They were a playoff team again in 1979 with a 10–6 record, best-ever for the Finks-led Bears. But Finks' tenure in Chicago ended suddenly in 1982 when he resigned because George Halas did not consult him in the hiring of Mike Ditka as head coach.
Finks contributed to one of the most dominant NFL teams of the 1980s. The 1985 Bears went over 15–1 in regular season and shut out both the New York Giants and Los Angeles Rams in playoff games leading to the Super Bowl.
On January 14, 1986, Finks took charge of a New Orleans Saints team that never had experienced a winning season in its 19-year history. His first move was to hire a new coach, Jim Mora. Success came more quickly for Finks in New Orleans than it had in either Minnesota or Chicago. In just his second season, the Saints won 12 games for their first winning season ever. Finks was named NFL Executive of the Year for the second time.
When NFL Commissioner Pete Rozelle retired in 1989, Finks was the leading candidate to replace him. He was the only candidate put forward for the job by a six-owner search committee (Wellington Mara, Lamar Hunt, Art Modell, Robert Parins, Dan Rooney, and Ralph Wilson), however, a group of eleven newer owners who wanted more of a voice in the selection process abstained from voting, preventing Finks from receiving the nineteen votes necessary to become Commissioner. Six months later, a second meeting was held and it ended with 13 votes for Finks and 13 for attorney Paul Tagliabue. At a third meeting, a compromise was reached by the two groups that would make Tagliabue Commissioner and Finks president in charge of football operations. However, Finks declined this position and Tagliabue was elected by an undisclosed number of votes.
Finks died in 1994 in Metairie, Louisiana from lung cancer. He was selected to the Pro Football Hall of Fame in 1995. Finks enshrinement was based substantially on achievements with the Minnesota Vikings, Chicago Bears and New Orleans Saints franchises. He had also previously built the Vikings and Bears into Super Bowl teams -- and the Saints became winners for the first time in franchise history. His longest tenure was spent with the Minnesota Vikings. His son Jim Finks, Jr. authored the 2009 book COLORS: Pro Football Uniforms of the Past and Present.