The Iowa State–Kansas State football rivalry is an American college footballrivalry between the Iowa State Cyclones and Kansas State Wildcats. The two Big 12 Conference rivals have played every year since 1917, making it the 8th-longest continuous series in college football history and the nation's single longest never-interrupted college football rivalry. The game in October 2016 marked the 100th straight year the two teams have met.
The teams first met in 1917, when both universities were members of the erstwhile Missouri Valley Conference. The match-up continued as an annual conference game through the schools' shift into the Big 12 Conference. The series has been dominated by long winning streaks for both teams, with each team's longest winning streak at 10 games. While Kansas State has gone 24–5 against the Cyclones since 1989, Iowa State leads the series 50–48–4.[1]
Historically, the game wasn't considered a major rivalry, but in light of changes in the Big 12 in the late 2000s, the universities pushed to highlight it to generate revenue and interest for their football programs.[2] They scheduled two neutral-site games at Arrowhead Stadium in Kansas City, Missouri in 2009 and 2010, which fans and the media dubbed "Farmageddon", a reference to the agricultural roots of these land-grant universities.[3][4]