In 1988, Brown caught 53 passes for 1,273 yards and 9 touchdowns, leading the high-powered Bengals offense in yards, and leading to the 1988 AFC Championship and an appearance in Super Bowl XXIII. The season earned Brown his only trip to the Pro Bowl. His 1,273 receiving yards was a franchise record, and his 24 yards per catch average is an NFL single-season record that still stands for receivers with 50+ receptions.
Brown's team record for receiving yards was later surpassed by Chad Johnson's 1,355 yards in 2003, but it took Johnson 37 more receptions than Brown (90) to reach this mark. Brown also set a franchise record for most receiving yards in a single game (216) in the 1988 season, which stood until surpassed by Johnson's 260 receiving yards in a game during the 2006 season.
Brown's final NFL season was in 1991. He finished his 7-year NFL career with 363 catches (7th in Bengals history) for 6,134 yards (5th) and 41 touchdowns (4th), along with 164 rushing yards.