Chick-fil-A Bowl logo
|Previous stadiums||Grant Field (1968—1970)|
Atlanta-Fulton County Stadium (1971—1991)
|Conference tie-ins||ACC, SEC|
|Payout||US$3,967,500 (ACC) (As of 2011[update])|
US$2,932,500 (SEC) (As of 2011[update])
|Peach Bowl (1968–1997)|
Chick-fil-A Peach Bowl (1998–2005)
|Auburn vs. Virginia (Auburn 43-24)|
|LSU vs. Clemson (December 31, 2012)|
The Chick-fil-A Bowl, formerly called the Chick-fil-A Peach Bowl, and before that simply called the Peach Bowl, is an annual college football bowl game played in Atlanta, Georgia since December 1968. The first three Peach Bowls were played at Grant Field on the Georgia Tech campus in Atlanta. Between 1971 and 1991, Atlanta-Fulton County Stadium hosted the game. Since then, the Georgia Dome has played host. Seven of the first ten meetings (all but the 1968, 1971 and 1974 games) pitted an Atlantic Coast Conference team against an at-large opponent. Since 1993, the game has matched a Southeastern Conference team against one from the ACC. In 2005, the bowl reached a new landmark in prestige with its first-ever matchup of top 10-rated teams.
The game was originally created as a fund-raiser by the Lions Clubs of Georgia but in 1968, after years of lackluster attendance and revenue, the game was taken over by the Chamber of Commerce. Atlanta-based Chick-fil-A became the title sponsor of the event with the January 1998 game. Beginning with the December 2006 game, Chick-fil-A assumed complete naming rights to the game in a five year, $22 million, sponsorship deal, ending almost forty years of the Peach Bowl name. A new logo was unveiled April 6, 2006. The funds from the deal will be used to increase payouts for the participating teams in hopes of further enhancing the bowl's stature. In response, the ACC has given the committee the first pick of its teams after the BCS beginning in 2006. The bowl currently has the fifth overall selection from the SEC (including the BCS). However, the BCS has taken two SEC schools in every season since 2006, leaving the Chick-Fil-A with the sixth pick from the conference. The 2010 game was a sellout, the fourteenth consecutive year as such. In 2007 the Chick-fil-A Bowl became the best-attended non-BCS bowl for the last decade, and had the 3rd longest bowl sellout streak behind the Rose and Fiesta Bowls.
The 2007 game was played on December 31, 2007 featuring the second Chick-fil-A/Peach Bowl matchup between #15 Clemson and #21 Auburn. Clemson lost to Auburn 23—20 in the first ever Chick-fil-A or Peach Bowl to require overtime play. With a 5.09 share (4.92 million households), the 2007 game was the highest-rated ESPN-broadcast bowl game of the 2007-2008 season as well as the highest rated in the game's history. The rating was also higher than two New Year's Day bowls, the Cotton and the Gator. In October 2009, the bowl extended the Atlantic Coast Conference contract through 2013. According to Sports Illustrated, although the bowl generated $12.3 million in profit in 2007, only $5.9 million of that was paid out to the participating schools. On December 31, 2012 the bowl set new records for viewership. The New Year’s Eve telecast – a 25-24 Clemson victory over LSU – averaged 8,557,000 viewers (a 5.6 household coverage rating), making it ESPN's most-viewed non-BCS bowl ever.
About the Game
• Average margin of victory is 8.6 points in the last 20 years.
• Holds record for largest attendance in the history of the Georgia Dome: 75,406 in 2006 (Georgia vs. Virginia Tech).
• 16 straight sellouts (through 2012 Bowl).
• Highest-attended non-BCS bowl game.
• $110 million in cumulative payout.
• Two of the top six bowl game broadcast ratings in ESPN history.
• Average rating is 5.0 over the last three years (through 2006 Bowl).
About Charitable Contributions
• Most charitable bowl game, has given over 13 million dollars as of 2011.
• Pledged $180,000 annually to the National Football Foundation’s Play It Smart  program.
• Endows a $100,000 scholarship at each participating university annually.
• Is one of three bowls to receive an NCAA grant for the Youth Football Program.
• Holds annual Chick-fil-A Bowl Challenge — a golf event featuring NCAA head coaches and celebrity alumni competing for $350,000 in scholarship money.
All rankings are taken from the AP Poll.
|Date Played||Winning Team||Losing Team||Notes|
|December 30, 1968||LSU||31||#19 Florida State||27||notes|
|December 30, 1969||#19 West Virginia||14||South Carolina||3||notes|
|December 30, 1970||#8 Arizona State||48||North Carolina||26||notes|
|December 30, 1971||#17 Mississippi||41||Georgia Tech||18||notes|
|December 29, 1972||North Carolina State||49||#18 West Virginia||13||notes|
|December 28, 1973||Georgia||17||#18 Maryland||16||notes|
|December 28, 1974||Texas Tech||6||Vanderbilt||6||notes|
|December 31, 1975||West Virginia||13||North Carolina State||10||notes|
|December 31, 1976||Kentucky||21||#19 North Carolina||0||notes|
|December 31, 1977||North Carolina State||24||Iowa State||14||notes|
|December 25, 1978||#17 Purdue||41||Georgia Tech||21||notes|
|December 31, 1979||#19 Baylor||24||#18 Clemson||18||notes|
|January 2, 1981||#20 Miami (Florida)||20||Virginia Tech||10||notes|
|December 31, 1981||West Virginia||26||Florida||6||notes|
|December 31, 1982||Iowa||28||Tennessee||22||notes|
|December 30, 1983||Florida State||28||North Carolina||3||notes|
|December 31, 1984||Virginia||27||Purdue||24||notes|
|December 31, 1985||Army||31||Illinois||29||notes|
|December 31, 1986||Virginia Tech||25||#18 North Carolina State||24||notes|
|January 2, 1988||#17 Tennessee||27||Indiana||22||notes|
|December 31, 1988||North Carolina State||28||Iowa||23||notes|
|December 30, 1989||Syracuse||19||Georgia||18||notes|
|December 29, 1990||Auburn||27||Indiana||23||notes|
|January 1, 1992||#12 East Carolina||37||#21 North Carolina State||34||notes|
|January 2, 1993||#19 North Carolina||21||#24 Mississippi State||17||notes|
|December 31, 1993||#24 Clemson||14||Kentucky||13||notes|
|January 1, 1995||#23 North Carolina State||28||#16 Mississippi State||24||notes|
|December 30, 1995||#18 Virginia||34||Georgia||27||notes|
|December 28, 1996||#17 LSU||10||Clemson||7||notes|
|January 2, 1998||#13 Auburn||21||Clemson||17||notes|
|December 31, 1998||#19 Georgia||35||#13 Virginia||33||notes|
|December 30, 1999||#15 Mississippi State||17||Clemson||7||notes|
|December 29, 2000||LSU||28||#15 Georgia Tech||14||notes|
|December 31, 2001||North Carolina||16||Auburn||10||notes|
|December 31, 2002||#20 Maryland||30||Tennessee||3||notes|
|January 2, 2004||Clemson||27||#6 Tennessee||14||notes|
|December 31, 2004||#14 Miami (Florida)||27||#20 Florida||10||notes|
|December 30, 2005||#10 LSU||40||#9 Miami (Florida)||3||notes|
|December 30, 2006||Georgia||31||#14 Virginia Tech||24||notes|
|December 31, 2007||#22 Auburn||23||#15 Clemson||20 (OT)||notes|
|December 31, 2008||LSU||38||#14 Georgia Tech||3||notes|
|December 31, 2009||#12 Virginia Tech||37||Tennessee||14||notes|
|December 31, 2010||#23 Florida State||26||#19 South Carolina||17||notes|
|December 31, 2011||Auburn||43||Virginia||24||notes|
|December 31, 2012||#14 Clemson'||25||#9 LSU||24||notes|
|December 30, 1968||Mike Hillman||LSU||QB|
|December 30, 1969||Ed Williams||West Virginia||FB|
|Carl Crennel||West Virginia||MG|
|December 30, 1970||Monroe Eley||Arizona State||HB|
|Junior Ah You||Arizona State||DE|
|December 30, 1971||Norris Weese||Mississippi||QB|
|December 29, 1972||Dave Buckey||North Carolina State||QB|
|George Bell||North Carolina State||DT|
|December 28, 1973||Louis Carter||Maryland||TB|
|December 28, 1974||Larry Isaac||Texas Tech||TB|
|December 31, 1975||Dan Kendra||West Virginia||QB|
|Ray Marshall||West Virginia||LB|
|December 31, 1976||Rod Stewart||Kentucky||TB|
|December 31, 1977||Johnny Evans||North Carolina State||QB|
|Richard Carter||North Carolina State||DB|
|December 25, 1978||Mark Herrmann||Purdue||QB|
|December 31, 1979||Mike Brannan||Baylor||QB|
|January 2, 1981||Jim Kelly||Miami (Fla.)||QB|
|Jim Burt||Miami (Fla.)||MG|
|December 31, 1981||Mickey Walczak||West Virginia||RB|
|Don Stemple||West Virginia||DB|
|December 31, 1982||Chuck Long||Iowa||QB|
|December 28, 1983||Eric Thomas||Florida State||QB|
|Alphonso Carreker||Florida State||DT|
|December 31, 1984||Howard Petty||Virginia||TB|
|December 31, 1985||Rob Healy||Army||QB|
|December 31, 1986||Erik Kramer||North Carolina State||QB|
|Derrick Taylor||North Carolina State||CB|
|January 2, 1988||Reggie Cobb||Tennessee||TB|
|December 31, 1988||Shane Montgomery||North Carolina State||QB|
|Michael Brooks||North Carolina State||CB|
|December 30, 1989||Michael Owens||Syracuse||RB|
|December 29, 1990||Stan White||Auburn||QB|
|January 1, 1992||Jeff Blake||East Carolina||QB|
|Robert Jones||East Carolina||LB|
|Terry Jordan||North Carolina State||QB|
|Billy Ray Haynes||North Carolina State||DB|
|January 2, 1993||Natrone Means||North Carolina||RB|
|Bracey Walker||North Carolina||DB|
|Greg Plump||Mississippi State||QB|
|Marc Woodard||Mississippi State||LB|
|December 31, 1993||Emory Smith||Clemson||RB|
|January 1, 1995||Tremayne Stephens||North Carolina State||RB|
|Damien Covington||North Carolina State||ILB|
|Carl Reeves||North Carolina State||DT|
|December 30, 1995||Tiki Barber||Virginia||RB|
|December 28, 1996||Herb Tyler||LSU||QB|
|January 2, 1998||Dameyune Craig||Auburn||QB|
|December 31, 1998||Olandis Gary||Georgia||RB|
|December 30, 1999||Wayne Madkin||Mississippi State||QB|
|December 29, 2000||Rohan Davey||LSU||QB|
|December 31, 2001||Ronald Curry||North Carolina||QB|
|Ryan Sims||North Carolina||DL|
|December 31, 2002||Scott McBrien||Maryland||QB|
|January 2, 2004||Chad Jasmin||Clemson||RB|
|December 31, 2004||Roscoe Parrish||Miami (Fla.)||WR|
|Devin Hester||Miami (Fla.)||CB|
|December 30, 2005||Matt Flynn||LSU||QB|
|Jim Morris||Miami (Fla.)||DT|
|December 30, 2006||Matthew Stafford||Georgia||QB|
|December 31, 2007||C.J. Spiller||Clemson||RB|
|December 31, 2008||Jordan Jefferson||LSU||QB|
|December 31, 2009||Ryan Williams||Virginia Tech||RB|
|Cody Grimm||Virginia Tech||LB|
|December 31, 2010||Chris Thompson||Florida State||RB|
|Greg Reid||Florida State||CB|
|December 31, 2011||Onterio McCalebb||Auburn||RB|
|December 31, 2012||Tajh Boyd||Clemson||QB|
|2||North Carolina State||7||4-3|
- Chick-fil-A Bowl broadcasters
- "2011-2012 College Football Bowl Game Schedule". CollegeFootballPoll.com. http://www.collegefootballpoll.com/bowl_games_bowl_schedule.html. Retrieved 2011-11-22.
- "Auburn-Clemson Match-up Gives Chick-fil-A Bowl 11th Straight Sellout". Auburn University. 2007-12-04. http://auburntigers.cstv.com/sports/m-footbl/spec-rel/120407aad.html. Retrieved 2007-12-11.
- "Auburn uses new spread offense, defeats Clemson for bowl win". ESPN. 2007-12-31. http://scores.espn.go.com/ncf/recap?gameId=273650002. Retrieved 2008-01-01.
- Matthew Zemek (2008-01-01). "Burns shows how bright future is for Tigers". Fox Sports. http://msn.foxsports.com/cfb/story/7624206. Retrieved 2008-01-01.
- "Chick-fil-A Bowl a ratings success as game sets records". Atlanta Business Chronicle. 2008-01-08. http://www.bizjournals.com/atlanta/stories/2008/01/07/daily42.html?f=et50&ana=e_du. Retrieved 2008-01-12.
- Thamel, Pete (2008-01-02). "Marquee Mismatches: Blame the System". New York Times. http://thequad.blogs.nytimes.com/2008/01/02/marquee-mismatches-blame-the-system/. Retrieved 2008-01-12.
- Murphy, Austin, and Dan Wetzel, "Does It Matter?", Sports Illustrated, 15 November 2010, p. 45.
- "Viewership Increases for ESPN Bowl Games". ESPN.com. http://espnmediazone.com/us/press-releases/2013/01/viewership-increases-for-espn-bowl-games/. Retrieved 13 January 2013.
- "NCAA Bowls: Clemson/LSU Hits Record-High on ESPN; Music City, Liberty Bowls Down". Sports Media Watch. http://www.sportsmediawatch.com/2013/01/ncaa-bowls-clemsonlsu-hits-record-high-on-espn-music-city-liberty-bowls-down/. Retrieved 13 January 2013.
- "Company not chicken about bowl spending". 2007-12-03.