According to a USA Today survey of fans published January 19, 2009: "NFL Network's Adam Schefter edged ESPN's Chris Mortensen (34%-32%) for best [NFL] insider despite the NFL Network being in less than half as many U.S. households." Schefter was selected as the best (NFL) insider in another USA Today poll in November 2010. Schefter was voted USA Today's best "insider" for a third straight year in November 2011.
In 2009, Schefter became a football analyst with ESPN. He began appearing on air on August 17, 2009. In October 2010, Sports Illustrated writers included Schefter in its "Power 40+", a listing of the NFL's most influential officials, executives, coaches, players and media members.