The 1978 season was the Houston Oilers 19th season and their ninth in the NFL. The franchise scored 283 points while the defense gave up 298 points. Their record of 10 wins and 6 losses resulted in a second place finish in the AFC Central Division. The Oilers appeared twice on Monday Night Football. In their first appearance on Monday Night Football, the Oilers beat the Pittsburgh Steelers 24–17. In their second appearance, the Oilers defeated the Miami Dolphins 35–30.
On November 20, 1978, the Oilers took on the Miami Dolphins on Monday Night Football. In order to boost team spirit, the Oilers gave each fan a blue and white pom-pon before the game. The sight of over 70,000 fans waving the pom-pons inspired the Oilers to a 35–30 victory, behind Campbell's 199 rushing yards. This would be the start of Luv Ya Blue.