Demetrius Ross

Demetrius "Sir Jam" Ross (born 1989) is a musical engineer and mixer, as well as a recording artist. Ross was born into musical royalty and called “Sir Jam” by the New Power Generation. He worked with Prince. Levi Seacer, guitarist and producer, discovered him.

Ross wrote and performed with Prince, T. C. Ellis, Sheila E, The Pointer Sisters, The Time, Cyndi Lauper, Tom Jones, Philip Bailey (Earth, Wind & Fire), Lonnie Gordon, Klaus Pruenster, Chuckii Booker, Michael Jordan, Tag Team, Jan Pulsford, Bobby Jones Gospel Choir, Chet Atkins, Felicia Collins, Robin Power aka Power Royal, Carmen Electra, Candy Dulfer, Donna McElroy, Neal Merrick, Blackwood, Rodney Lawson, L.A. Jay, The Legion of Doom, Chill Factor 4 and Ghetto Nation.

Sir Jam co-founded Rojam Records with business partner Roland Obermuller in 1992 in Beverly Hills, California. The company soon moved to Austria and success there. He started Smash Entertainment with Dino Delvaille, former vice-president of Sony, Urban Music Division and business entrepreneur Thomas Page.

DREAM Learning Center
Ross created a foundation, the DREAM Learning Center, to support music and the arts in public schools and the community. DREAM is an acronym for Dance-Recording-Entertainment-Art-Music serving children from ages 4 to 18. Advisory Board Members include Big Jon Platt, Amir Bayyan of Kool & the Gang, Sheila E., Adolfo "Shabba-Doo" Quinones, Pam Baker, Kurtis Blow, German Woodson, Dino Delvaille, Kenneth "Skeeter" Yould, David Lestrick, Juliana Danson, Donnell Smith, Alicia Livingston, Michele Blay, Brandon Williams and Shelli Johnson. The foundation's goals include harnessing the power of technology to teach children entertainment-related skills.