George Crumbley

George Crumbley (1923 – September 15, 2009) was the founder of the Peach Bowl, now the Chick-fil-A Bowl. Crumbley was without national television for the initial Peach Bowl, held in 1968. After being rebuffed by ABC, NBC, and CBS, he turned to Vic Piano, founder of the Mizlou Television Network, then a fledgling independent TV network. Mizlou televised the game as its first major sporting event and eventually became the leading independent TV network in the 1970s and 1980s. Crumbley headed the Peach Bowl for 18 years.