Primo Villanueva

Primo Villanueva (born December 2, 1931) is a former American football player. He led the 1954 national champion UCLA Bruins football team in total offense and later played for the B.C. Lions in the Canadian Football League. After his football career ended, Villanueva became a successful restaurateur in Vancouver, British Columbia.

Early years
Villanueva is a Mexican-American who grew up in Calexico in California's Imperial Valley. He had eleven siblings, and his father, Primitivo, fought against Pancho Villa in 1916 and was granted immunity to enter the United States. While playing football at UCLA, he was known as the "Calexico Kid."

Football player
Villanueva played halfback for coach Red Sanders at UCLA from 1952-1954. He was a member of the Bruins team that won the 1954 Rose Bowl and was named that year's FWAA & UPI National Champions. In a nine-game season, Villanueva led the 1954 Bruins in total offense with 886 yards—486 yards rushing and 400 yards passing. He also had 106 yards on punt returns, 80 yards on four kickoff returns, and 21 yards on two pass interceptions. He scored nine rushing touchdowns and five receiving touchdowns and was considered "a clutch defender." He helped save UCLA's undefeated season with a pass deflection late in a 21-20 win over the University of Washington. After he rushed for two touchdowns and passed for another in a UCLA victory over Cal, the headline in the Los Angeles Times sports section read: "VILLANUEVA SPARKS BRUINS TO 27-6 WIN: Calexico Kid Bests Larson, Cal."

At the end of the 1954 season, Villanueva was selected to play in the Senior Bowl in Mobile, Alabama, and was named a second-team College Football All-American by the United Press.

In January 1955, the Southern California Council of Mexican-American Affairs honored Villanueva at its first testimonial dinner. At the time, Los Angeles Times columnist Dick Hyland pointed to Villanueva as an example for the city's youth:"'Primo Villanueva was and is an athlete, a great football player. But he was not always so. ... Ask Primo Villanueva about some of the boys he was raised with -- and be sure and ask him what athletics did for him.'"

After graduating from UCLA, Villanueva played professional football for the B.C. Lions of the Canadian Football League. He played for the Lions from 1955-1960. In September 1956, Villanueva took over as the Lions quarterback and led BC to an 11-1 win over the Edmonton Eskimos -- breaking an eleven-game losing streak against Edmonton.

Restaurateur
In 1959, Villanueva opened a Mexican restaurant, Primo's Mexican Grill, in Vancouver, British Columbia. After his first restaurant became a popular and successful Vancouver establishment, Villanueva opened additional restaurants in Calgary, Edmonton, West Vancouver, North Vancouver, and Richmond. Villanueva was a successful restaurateur for more than 40 years before turning over management to his son in the 1990s. He also founded a business that made and sold salsa, chips and tortillas. In March 2009, he was inducted into the British Columbia Restaurant Hall of Fame.

Family
As of 2006, the Los Angeles Times reported that Villanueva was living in Surrey, British Columbia with his second wife, Phyllis.

Villanueva's younger brother, Danny Villanueva, was a punter and place-kicker for the Los Angeles Rams and Dallas Cowboys. He was known as the "El Toe-reador", led the NFL in punting in 1962, and led the Rams in scoring in 1960, 1961 and 1962. Interviewed in 1962, Danny Villanueva recalled playing football with Primo as a boy:"'Danny says his mother used lo listen to their high school game on the radio hack home in Tucumcari and lock them out when they played poorly.'"

Villanueva's son's George and Primo Jr. both played football for the Vancouver Meraloma's. George was an outstanding BC All-star defensive back and reliable backup quarterback in clutch situations, backing up BC championship QB Danny Smith 1971-73, and 1974 Western Canadian Champs QB Tommy Reimer.