Joe Greene/Media

Coca-Cola commercial
Greene appeared in a famous commercial for Coca-Cola that debuted on October 1, 1979, and was aired during Super Bowl XIV on January 20, 1980. The ad won a Clio Award in 1980 for being one of the best commercials of 1979. It is widely considered to be one of the best television commercials of all time. The commercial helped shift the public's perception of Greene as hostile and unapproachable, to a soft-hearted "nice guy".