AdvoCare V100 Bowl

The AdvoCare V100 Bowl is a post-season NCAA-sanctioned Division I college football bowl game that is played annually at Independence Stadium in Shreveport, Louisiana. It was known as the Independence Bowl prior to 2013, and was so named because it was inaugurated in the United States bicentennial year, 1976.

Conference tie-ins / matchups
For its first five years, the game pitted the champion of the Southland Conference against an at-large opponent. It then moved to inviting two at-large teams, until 1995 when it began featuring a Southeastern Conference school against an at-large opponent.

From 1998 to 2009 the game normally featured a matchup between teams representing the Big 12 Conference and the SEC. Teams from other conferences were included only if one of those leagues did not have enough bowl-eligible teams to fill its spot, such as in 2004 when Miami (Ohio) played instead of an SEC squad. In 2008 neither the SEC nor the Big 12 had enough bowl-eligible teams to fill their respective spots resulting in a matchup of Louisiana Tech and Northern Illinois.

From 2010-2011, the Independence Bowl held the third selection from the Mountain West Conference and the seventh selection from the Atlantic Coast Conference. It was announced that in 2012, the Mountain West Conference team would be replaced by the tenth selection from the Southeastern Conference.

One of the most memorable games in Independence Bowl History was the 2000 "snow bowl" game between Texas A&M and Mississippi State. The game was originally publicized as a reunion game, since Mississippi State coach Jackie Sherrill had served as A&M's coach for six seasons in the 1980s and led them to three conference titles. However, the weather quickly dominated the storyline as a rare and significant snowstorm hit Shreveport. In the midst of the snow, Mississippi State rallied to an overtime win over A&M.

Title sponsor
In 1990, the contest became one of the earliest college bowl games to use a title sponsor, becoming the Poulan Weed-Eater Independence Bowl. (The name gave rise to the term Weedwhacker Bowl, which is sometimes used to refer to a second-rank bowl game, especially by fans of top-ranked teams who expect their squads to compete in BCS contests.) Although it has been many years since Poulan Weed-Eater has been a sponsor, many still use their name when referring to this bowl.

Poulan (then a division of AB Electrolux Home Products, now Husqvarna AB) sponsored the game until 1996. Newell Rubbermaid's Sanford brand of writing products took over sponsorship from 1998 until 2000, while MainStay Investments sponsored from 2001 to 2003. In January 2005, in what was widely perceived as a publicity stunt, the Deja Vu chain of "gentlemen's clubs" offered to become the title sponsor. The offer was rejected.

The Independence Bowl's three-year search for a title sponsor ended on August 21, 2006 when PetroSun Inc., a Phoenix, Arizona-based company that provides services and products to suppliers of oil and gas, agreed to become the bowl's sponsor. The deal, changing the game's full name to the PetroSun Independence Bowl, was to have run through 2008 with an option for 2009; however the deal was discontinued prior to the 2008 game.

On May 21, 2009, AdvoCare became the fifth title sponsor since the bowl's inception. The bowl was then renamed the AdvoCare V100 Independence Bowl. The new title sponsor makes energy drinks and nutritional supplements sold through multilevel marketing.

On February 28, 2013, AdvoCare and the Independence Bowl Foundation announced that the Independence Bowl name would be dropped. The bowl will be known as the AdvoCare V100 Bowl beginning with the 2013 game.